““I guess an airplane is pretty decadent, right? But if anyone has a problem with that, tell them to go f--k themselves, because I will live in that trailer [I own] in Alabama before I give up that f--kin’ airplane. That airplane is, hands down, the greatest luxury a human being could have. There’s nothing that f--king beats it. F--k a yacht.” —musician Kid Rock, when asked to name his most decadent purchase Source: Rolling Stone ”
BJT readers—who represent one of the highest-net-worth magazine audiences anywhere—clearly have the means to contribute to a better world. To help you do that, we’re spotlighting one deserving organization per issue. All of them have received a four-star overall rating from Charity Navigator (charitynavigator.org), which evaluates philanthropic institutions based on their finances, accountability and transparency.
Direct Relief (directrelief.org), which was founded in 1948, is a nonprofit, nonpartisan organization dedicated to improving the health and lives of people affected by poverty, natural disaster and civil unrest. The charity brings critically needed and specifically requested medicines, supplies and resources to community-based groups in more than 140 countries, including the United States. Direct Relief provides services to people in rural areas who lack basic healthcare while focusing on disease prevention and treatment, maternal and child health and emergency preparedness and response. The charity—which has supplied more than $1.4 billion in aid since 2000—consistently receives extraordinary rankings from independent organizations for its efficient management and use of donations.