Super Bowl XLVIII

Football's biggest annual event is set for February 2 at Metlife Stadium in East Rutherford, New Jersey. This Super Bowl, whose major sponsors include Dassault Falcon, is the first in history to be held in cold weather in an open-air stadium and also the first in the New York area, the country's top media market. Bruno Mars will perform at halftime, and rumor has it that a 30-second commercial spot during the game is running north of $4 million. Stick around during the breaks for what will likely be some of the most creative ads we'll see all year.

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“Time is our most precious commodity, and there are conveniences that wealth brings to essentially get you more time. —retired Microsoft CEO Steve Ballmer, explaining why he commutes via private jet from his Seattle home to watch games of the Los Angeles Clippers, the basketball team he bought last year for $2 billion. ”

-retired Microsoft CEO Steve Balmer