Business Jet Traveler » December 2009

December 1, 2009
DETROIT FIGURED THIS OUT a long time ago. Take your basic family sedan, stick a hot motor under the hood and badge it with sporty-sounding initials like RT or SS and voilà: You sell more cars at higher prices.

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“When you get into the larger aircraft it becomes like a hotel, with dozens of staff supporting the plane based in a galley area down below. You have very comprehensive cooking facilities, and on larger aircraft we have looked at theatres, with spiral staircases and a Steinway grand piano. The limitations for what you can put inside a plane are pretty much the limits of physics, and even money cannot always overcome that. Even so, people are still always trying to push [the limits]. ”

-Howard Guy of Design Q, a UK-based consultancy