Elite Aviation Announces Personalized “Experiences” Service

BJT Waypoints
Elite Aviation Announced Attache Program
Elite Aviation Airplane Interior
Friday, March 9, 2012 - 12:00pm

Charter operator Elite Aviation has launched an initiative designed to cater to its clients' every whim. Called Elite Attaché, the program allows passengers “to experience almost anything they can imagine,” according to the firm, which will take care of the planning and details. Examples given by the Los Angeles-based company include being flown to the Grammys or the set of your favorite TV show, flying a Marchetti S260 in simulated air-to-air combat or racing an Indy-style car at 180 mph. Elite CEO Chris Holifield told BJT that the company is making the service available to all of its customers at no extra charge; it will simply pass along any costs associated with client requests.

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“When you get into the larger aircraft it becomes like a hotel, with dozens of staff supporting the plane based in a galley area down below. You have very comprehensive cooking facilities, and on larger aircraft we have looked at theatres, with spiral staircases and a Steinway grand piano. The limitations for what you can put inside a plane are pretty much the limits of physics, and even money cannot always overcome that. Even so, people are still always trying to push [the limits]. ”

-Howard Guy of Design Q, a UK-based consultancy