Elite Aviation Announces Personalized “Experiences” Service

BJT Waypoints
Elite Aviation Announced Attache Program
Elite Aviation Airplane Interior
Friday, March 9, 2012 - 12:00pm

Charter operator Elite Aviation has launched an initiative designed to cater to its clients' every whim. Called Elite Attaché, the program allows passengers “to experience almost anything they can imagine,” according to the firm, which will take care of the planning and details. Examples given by the Los Angeles-based company include being flown to the Grammys or the set of your favorite TV show, flying a Marchetti S260 in simulated air-to-air combat or racing an Indy-style car at 180 mph. Elite CEO Chris Holifield told BJT that the company is making the service available to all of its customers at no extra charge; it will simply pass along any costs associated with client requests.

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““When I made the film The Invention of Lying, they gave me a private jet for getting back and forth between New York and London. I thought, ‘I will never use it’ but I ended up using it every weekend. You turn up, right, and the airport is completely empty. I mean, there’s just someone at the desk and then the pilot, who says, ‘Are you ready to go?’ and you say, ‘Don’t you want to see my passport?’ and he goes, ‘Oh yeah, I suppose I’d better.’” ”

-—actor and comedian Ricky Gervais