“What we need to do is always lean into the future. When the world changes around you and when it changes against you—what used to be a tail wind is now a head wind—you have to lean into that and figure out what to do because complaining isn’t a strategy. ”
Former JetBlue execs embrace business aviation
A group of former JetBlue executives have launched an operation designed around the Embraer Phenom 100. The company, JetSuite, has ordered 50 of the very light jets with options for 50 more, and plans to lease the aircraft to customers. First deliveries are expected next April. The company has also applied for a Part 135 certificate and expects to offer charter services from bases in Las Vegas and Los Angeles. JetSuite president Alex Wilcox was a founding director of JetBlue Airways, a position he held from 1998 to 2004. He then served as president and COO of Kingfisher Airlines from 2004 to 2005.