Charter Company Sees Bookings Rise from Women's Soccer

Flight bookings from women's soccer teams have more than tripled over the past two years for Air Charter Service (ACS), a U.K.-based broker. The growing popularity of the sport and additional investment in it, as well as the COVID-19 pandemic, are driving the increases.

“It is a testament to the amount of money that has entered the field in the past two years,” said ACS global football sales director Alex Sadat-Shafai. That money includes a promised $1 billion investment in the sport by FIFA and successes by the U.S. women’s national team and England’s Women’s Super League. In the past two months, ACS has booked charters for seven women’s soccer team trips, and more bookings are on the way as teams prepare for Euro 2022 qualifying matches. Before 2019, bookings for these teams amounted to a couple per year, ACS said.

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COVID-19 is also driving higher bookings among the teams. “National associations, as well as the governments they represent, cannot be seen to be paying for more hygienic, COVID-safe charters for the men's teams while sending women's teams on scheduled commercial flights," Sadat-Shafai explained.