Moove Launches Empty-Leg Booking Engine

Since launching at 2022 European Business Aviation Conference and Exhibition in Geneva, Moove has been on the move: The company, which specializes in developing technology for on-demand aircraft operators, just passed the milestone of 60 flights a week and 8,000 passengers a year. 

Moove credits its optimized technology for these milestones, as it connects business aviation operators with its 30,000 business travelers, and provides visibility at more than 20 airports and FBOs in Europe via its integrated booking widget, for a transparent commission of 7%. 

Now Moove has unveiled a marketplace platform for empty legs—a significant economic opportunity and a lever for major environmental optimization, since empty legs account for 40% of business aviation flights in Europe. The technology player’s goal is to assist travelers in finding cost-effective business aviation solutions more easily. Moove aims to optimize the business aviation offering through direct interaction, helping operators to reduce those pesky deadhead flights. 

By providing a dynamic database, it is easier for companies seeking transportation to obtain an accessible solution that matches their desired itinerary. "With our matching algorithms and direct interaction approach, we enable professionals to more easily find a flight, by integrating a stop to their preferred airport—thereby multiplying the likelihood of a sale,” said Arthur Ingles, co-founder and CEO of Moove. 

As the need for environmental and economic efficiency become increasingly important in the business aviation industry, Moove is looking to innovate to provide a flight optimization platform on a European scale. 

Matching demand to supply is a tall task, as last-minute solutions require a radical evolution of the on-demand aviation value chain, reducing the time between booking and flight while ensuring a return solution. To address this, Moove is integrating three new features: an intelligent search tool determining the nearest flights, including possible re-pricing and re-routing, called Smartleg finder; direct interaction with the operator to simplify flight setup and ensure transparency; and an automated return solution (commercial flight or train) for a complete travel service.

"With our centralized distribution and multimodal approach,” explained Antoine Awaida, Moove’s co-founder and CTO, “we offer the option to book the return journey by scheduled flight or train, thus ensuring a comprehensive travel offer."